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Why the New Balance Freeze 4.0 has become football players' "go-to" cleat.

August 11, 2023 EYMER BRAND Laboratories + Think Tank

Initially considered a lacrosse cleat, the Freeze 4.0 has become an extremely popular multi-sport footwear choice, especially for football.

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Tags Football Gear, footwear, New Balance, Freeze Cleats
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